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Privacy policy

Your Right to Privacy

Drayton Valley Ford Sales Ltd respects your right to privacy. Any information about yourself that you give us will be used for internal purposes.

Drayton Valley Ford Sales Ltd will only share your information with third party organizations if it is required to:

  1. Assist in the repair or estimate of a repair.
  2. Complete your repair transaction.
  3. Complete the purchase or lease of your vehicle.
  4. Complete the purchase of goods and services.
  5. Aide in the follow up of your inquiries.
  6. Assist in a legal matter where required.

Drayton Valley Ford Sales Ltd may use your information for internal audits of our policies and procedures or for loyalty marketing purposes.

Drayton Valley Ford Sales Ltd does not sell any information that you may provide to outside sources.

If you would like to know more about Drayton Valley Ford Sales Ltd's Privacy Policy or would like to update or review your information that we have on file, please contact our dealership.

Ask us if you would like information about our Privacy Policy, including our service providers and their data processing in the U.S., which may be accessible to U.S. law enforcement and national security authorities. We provide this personal and transactional information to Ford Motor Company of Canada, Limited to enable Ford to administer your transaction, provide you with requested services, improve automotive related products and services by conducting customer surveys, and provide you with marketing material which may be of interest to you, as permitted by applicable laws. For the Ford Privacy Policy ( including use of service providers and U.S. data storage or if you do not want to receive marketing or survey materials from Ford please call 1-800-565-FORD (3673).

Web Site Collection and Use of Information

Information Collected Through Our Website, Methods of Collection and How We Use This Information

All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. Drayton Valley Ford Sales Ltd does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the web site. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign.

When you visit our web site a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. This data may be used to compile aggregate and statistical data to help in web site design, to identify popular features, to measure site activity, and to perform analytics on your experience to improve our web site. Site metrics for Drayton Valley Ford Sales Ltd may be shared within our family of companies, and with service providers and vendors. The information shared will be aggregate data and will not include any of your personally identifiable information.

When you view one of our web sites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our web site more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to our web site. They also allow us to tailor a web site or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, c) you manually remove them.

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

Collection of Personal Information

We do not collect any personal information about you such as your name, address, vehicle, telephone number, email address when you visit our site unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our web site; however you may be unable to access some site functions or features such as booking a service appointment online, requesting a quote online or receiving product information.

Our primary goal in collecting personal information from you when you visit our web site is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We also collect personal information in order to fulfill your request(s) for services and products. For instance, when you indicate the wish to have us contact you, personal information such as name, mailing address, email address, type of request and possibly additional information, is collected and is used to fulfill the request. In some of your requests, an email notification may be generated to inform you of receipt of the request. This is the case when you choose email as the method of communication for fulfilling the request.

Use of Personal Information

Personally identifiable information collected on our website is used as set out in our Privacy Policy and may be used to:

  • Fulfill a request such as send marketing or promotional materials, including e-mails, or other information
  • Fulfill and deliver an order for goods or services such as a request for a service appointment
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Contact you if necessary in the course of processing or shipping an order or request for products or services
  • Generate site analytics to help improve our site layout, content, product offerings and services
  • Compile user data that is stored in databases and that may be used to provide products and services to you and to provide you with updates and information regarding products and services which we think may be of interest to you such as promotional offers, marketing programs, or other communications
  • Match personal data collected here with data about you collected offline
  • Comply with legal requirements

Links to Other Sites

Drayton Valley Ford Sales Ltd provides links to other websites. This site also integrates other web sites and may be integrated into other web sites. We encourage you to review the privacy statements of sites to which you are linked before providing your information to such sites so that you can understand how those sites collect, use and share your information. Drayton Valley Ford Sales Ltd is not responsible for the privacy statements or other content or data handling practices on other web sites.

Credit Applications

In the case of submitting a secure online credit application form, you are certifying that the information you have provided therein is true and correct to the best of your knowledge. You also are authorizing the Bank and Drayton Valley Ford Sales Ltd to conduct a personal investigation, and by submitting the credit application, you are accepting notice in writing of and authorizing the obtaining of any information required that may be relating to the application for credit, from any source to whom the Bank and or Drayton Valley Ford Sales Ltd may apply and each source is authorized to provide the Bank and/or Drayton Valley Ford Sales Ltd with information. In addition, you are authorizing the Bank and/or Drayton Valley Ford Sales Ltd to disclose, in response to direct inquiries from any other lender or credit bureau, any information concerning your loan and account that the Bank and/or Drayton Valley Ford Sales Ltd considers appropriate and an agreement is made to release the Bank and/or Drayton Valley Ford Sales Ltd and save them harmless from any claims, damages or otherwise arising from such disclosure made by the Bank and/or Drayton Valley Ford Sales Ltd.

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Drayton Valley Ford Sales Ltd Box 6389 5214 Power Centre Blvd Drayton Valley, AB, T7A 1R8 Phone : (780) 542-4438 E-mail :

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